When choosing what kind of auto responder leads to purchase, keep in mind that the best price is not always the best option. You might pay twice as much or more for one type of lead over another, however if your ad pulls 3 or 4 times better with the more expensive lead it can be well worth the extra cost.

Typically, the cheaper quality the lead is, the less targeted they are and often times the less emails that get through and opened. This is why you have to buy considerably more of the lower quality leads to get the results you are looking for.

There are many schools of thought on what type of auto responder leads works best. Below is a quick overview of the different types available so that you can better gage for yourself what is right for you.

There are basically 3 main Types of Autoresponder Leads:

1) Double-Opt In Autoresponder leads. These are leads that fill out a form requesting information and have received an email to verify that they are indeed interested in learning more about whatever offer they had requested information on. After they have verified their interest, they then become a lead. These leads are typically more expensive because they are pre-screened for email delivery and interest.

2) Tier 1 Opt-In Business Opportunity AutoResponder Leads. These are considered premium autoresponder leads because they are generated on advertising networks that typically attract higher quality traffic and are qualified as business opportunity leads. These leads genuinely Opt-In to receive information about making money with their own business.

3) Tier 2 Bulk AutoResponder Leads. These are generally collected by various methods including free offers (fill out this form to win an IPOD), opt-out (where a person has applied for something or a free offer and there are several boxes that are pre-checked that they would like additional information. Whether they do want more info or if they do not notice the check boxes and uncheck the boxes, they become a lead), and various offers where they are agreeing to receive information from partner sites or other free offers not necessarily targeted to business opportunities.

Though technically these leads are opt-in leads, they are not necessarily targeted for an interest in a home based business. This is one of the most common leads sold as an opt-in auto responder lead because of the inexpensive prices.

Which type of lead is right for you? It really depends on what you are marketing, your budget and what kind of emailing capabilities you have. Test out different types of leads and you will quickly figure out what works best for you.