This article talks about a scammer recruiting ladies at an internet dating site, to help him ship some merchandise bought with stolen credit cards. The merchandise were supposed to be shipped to Ghana in Africa, where the scammer is staying.
This is similar to the job scams where “money mules” were recruited to help receive and remit money earned from scams, to the scammer’s bank account. A money mule may not need to be located in Africa, and does not know that he has been used in a scam.
Love (scams) are used to earn the trust of victims. Once the scammers have earned that trust, it becomes their useful “tool” for any other scam, e.g. fake business venture, send cash, run “errants”, or even buy a birthday present.