When beginning marketing on the internet we are led to believe that promoting affiliate products is a quick and easy start in establishing a foothold in the very competitive internet marketing business. Our mailboxes get flooded with promises of immediate income and long term success. Needless to say not all of them are going to be the magic bullet that is advertised.
It may look easy, especially to someone who has not yet experienced the many ups and downs of any online business. I have 7 possible causes of failures in promoting other peoples’ products and suggestions as how to avoid them. No one reason is going to be the downfall to affiliate success but a combination could really hurt.
1. Failure to realize that it takes work. One can’t just sign up, get a referral link and post a few ads. Then the sign-ups will swarm in! Many advertisers will promise that with 5-60 minutes of work everything will be on autopilot and that’s it. Obviously one has to prepare by studying the product, plan an advertising campaign that will use several methods, (more on that later) and use resources that the site owner may provide.
2. Failure to take time to get to know the product(s). Too often the affiliate will promote a product about which he knows very little. If researched carefully sometimes a product which appears to be good really isn’t as cracked up as advertised. If one finds he doesn’t like the product after all, he either can’t really successfully promote it or if he doesn’t like it maybe others don’t either. Not that everyone likes a product enough to purchase it, but your percentage of sales may not be that great. And if too many customers turn out to be disastified your reputation could suffer.
3. Failure to adequately research the site, not just the product. Is the site well establised or is the owner a successful marketer? A good track record should indicate future success. It can’t be said that even an expert can’t fail occasionally. He may be promoting a product that just doesn’t work out. Also a newcomer could come out with a new product that actually becomes a big hit. So sometimes it doesn’t hurt to take a chance.
4.Does the site stress the compensation plan or the product? It’s easy to look at those high commissions offered but if the product is not very good what help with it be? So beware. Is the product offered globally? If it isn’t it could restrict your market.
5. Failure to estimate true advertising costs. It isn’t just the classified ad that may cost you.
There are other means of advertisement that can cost money or time, such as using ezines, articles, forums, your own website, etc. One can find many free ways to advertise but there are usually better results when paying. For example using traffic exchanges to help send people to your link or website can be a useful free source but upgrading to the paid versions will definitely help the number of hits you will get.
6. Failure to learn from your upline and established marketers. Many of these offer good advice on the best methods of internet marketing and promotion. A good idea is to take the most relevant advice from each of several so that you don’t rely totally on one. Pick what seems to work best for you and gradually you will establish your own promotion strategy.
7. Failure to realize that you will receive many rejections before successes. This can lead to frustration and often premature withdrawal from your beginning online business. Just be sure that you organize your campaigns, keep reevaluating the results and be prepared to make changes. You will gradually begin to gain momentum. You can then work with the programs that are starting to bring you those commissions. I would also suggest that as you start to earn put some of the money back into the business.
