No matter what the technology is behind your home business, you are going to have to figure out eventually if you have a market that should be online, or one that is going to be best locally served. There are home businesses that work well online, and there are others that don’t rely as much on online services because what they are doing is something that caters to the local crowd. So, you have to decide where you belong, and then you have to figure out how to market yourself from there.
Do you know where you fit in?
The first thing that you have to figure out is where your customers are going to be. Are you opening up a day care or a hair salon that is going to rely on people in your hometown to be your clients? If this is the case, then online marketing is not going to be what works best for you, you will instead do much better if you can be localized. So, this is going to be your first decision.
If this is the case, you are mostly going to want to have print media. You can have a website, and you should have one, in today’s day and age, but if you are looking for people in your home town, you are going to need lots of things like business cards, posters, bill boards and other things that people can see which will direct them to your services. This is either going to be something that is easy for you to do, or it is going to be something that takes some time. Either way, you are going to find that print media works best, even if you only use it to bring local people to your website.
If you don’t find yourself with a local clientele, or you think that you are going to serve people better if you can reach more people than are in your town, then the Internet is going to be the place for you. This means that you are going to have to get yourself out there online and see how well you can get your name into the websites and the other directories so that you know what you are looking at when it comes to clients.
If this is the case, then you are going to want to spend your time concentrating on your website and trying to get people to come to your site based on what your site can do for them. You are going to need to get your name into different directories, and do as much online advertising as you possibly can to make sure that it works for you.