Creating niche products are as simple to some as it is complicated for others. There are the lucky those who can churn out niche products after niche product with the ease of a magician pulling out tricks. Still there are those who struggle even when the ideas had already struck them. Pulling it off just isn’t as easy when compared to those who have done it, sometimes time and time again.
There is a simple method though that are usually followed by the more experienced in niche marketing. Compiled here are the common approaches that can prove to be helpful.
Here is where they usually start:
Finding out where the main interest lies.
Pretty much the same as approaching a hobby, niche products creation works better when the creator of the product has passion in what he does. The creator sometimes digs deep into his interests, sometimes not, but always feeling that it is there, ready to be taken out of its boxes.
Niche products creation may or may not require much thinking at first but when it is identified it will require lots and lots of planning. The main thing though is that in any niche product creation, the creator must have a deep interest in the product that he is trying to create. This not only ensure the products birth but also sustains it trough the hard work that will be lying ahead. All has to start from within.
If it is not an entirely new product, niche product creation can also focus in improving existing ones.
Most niche products creation are actually improvements and innovations from those that are already selling. Yet the marketer has developed a sensitivity to what is needed to improve a product and sell it better.
Combining ideas and improving on them.
Also very much similar to the practice on improving on existing ones except that niche product creation in this approach combines many ideas and approaches of improvements on different angles.
Solving a problem.
All niche product creation has to solve a problem or a particular need. Planning and conceptualizing has to focus on this.
Adapting an existing product and marketing that on a different niche.
A product for example that is marketed as a thirst quencher can be remarketed as an energy or tonic beverage.
Using the current selling trend
Use of current hot trends and building your niche product creation from them.
Combining products and repackaging
Providing products have no restriction stipulated in its master resell rights terms, you can bundle these products, repackage them and sell them as a set.
When the product is ready, you can,
Use of public domain information
You can also find work whose copyrights has expired in the “public domain”. Search engines can lead you to them at no extra cost. These can also be reworked and make it into a selling product. Using catchy .com domain names gives your product a perceived value that will add traffic to your offering.
Utilize private label products
These are products created by another that you can re brand and sell. Usually these comes in the form of written content that could be adopted by modification and adding your own version to it.
Conducting surveys on the net.
Your web visitors are also good sources of information on the product that can be used for niche product creation. Post a survey questionnaire on it and valuable information can be then sifted for your product.
Asking questions gives you excellent opportunities at creating new product niches.